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Once upon a time, in a world filled with fast fashion and fleeting trends, we asked ourselves a simple question: What if fashion could do more than just clothe us? What if it could make a difference? And so, we set out on a mission to create something meaningful, something that could slow down the whirlwind pace of the fashion industry and give it a heart.

Our journey began with a deep love for the Earth and all its treasures. We traveled far and wide, searching for those hidden gems—timeless pieces that had been forgotten, overlooked, or discarded. We carefully handpicked these treasures, knowing that each one had a story to tell. By giving them a new life, we not only preserved their beauty but also reduced the immense waste that fashion leaves behind.

Our pieces are more than just clothes; they are statements of love, care, and responsibility. Rooted in a commitment to preserving nature, our philosophy is simple: Buy Less, Buy Better.

In a world that moves too fast, we invite you to slow down, pause, and rethink. To consider the impact of your choices Now & Then, not just today, but for generations to come. Together, we can create a world where fashion is timeless, where old becomes new, and where every choice we make spreads love and reduces waste.

Our Story

Every piece at Now + Thenn carries a journey — some handpicked from our travels, some reborn through upcycling, others vintage gems and one-of-ones we find along the way. Each is chosen with care, each tells a story that’s meant to be lived again.

Our Curation

Quality is our constant. From the way we source to the way each piece is crafted, we choose with intention — balancing style, sustainability, and timeless wear.

Sustainability

Clothes were never meant to be disposable. At Now + Thenn, we slow things down — giving pieces another life through vintage finds, upcycled edits, and one-of-ones we collect on our travels. Made to be worn now, and remembered then.